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Sales Expert David Lynch

 

David Lynch is a Leading Sales Training Expert, Author & Coach. He is originally from England, but currently lives in the Republic of Ireland.

 

"Most courses that teach selling are boring and filled with information instead of solutions. Teaching selling is not about putting together a bunch of facts. It's about minimizing complex issues and translating them into simplified concepts that provide concrete solutions."- David Lynch

Please send all correspondance you have for David to:

enquiries@saleswillgrow.com

 

 

 

creating desire

 

3 Ways of Making Sales Training More Interesting

I'm sure we've all been in the classroom at some time or other and just wished we were anywhere else in the world. Boring training doesn't do anybody favours, especially in the world of selling where results can make or break a business.
Here are some suggestions taken from my experience in the business that will make the sales training much more interesting to follow.

1.            Humour

Yes it’s true that everyone likes a laugh, especially when you have to sit through a few hours of sales training on a Monday morning. If the trainer is going to use a power point presentation for the course then it would be a great idea to have a few short, funny scenes to break up the intensity. You don’t want to ever veer too far away from the subject of selling skills and it would be absolutely ideal if the topic is in some way related to selling.

2.            Images

Images are used so much these days in social media to give someone a lift or a pleasant start to their day. This same idea can be used in sales training. Introduce a few funny images that will create mini-breaks throughout the day. No one is capable of concentrating for anything more than fifteen minutes at a time, and I know from having attended plenty of training myself that this is often not taken into consideration

 

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ways to overcome procrastination

 

 

 

 

 

How to improve time management skills

 

Time Management Skills

 

Here are 5 ways to better your Time Management that will ultimately boost sales and revenue.

1. Prioritise daily activities in order of relevance. The highest priorites should always be revenue generating activities. The lowest priorities should be tasks that could be delegated or moved to off-peak time.

2. Test different ways of making your time more efficient. Adopt the methods that get the best results and remove the less effective ones. For example some people get more done in the morning and others are better later in the day.

 

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More Articles By David Lynch

 

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Out From The Competition

6. Sales Psychology Training

7. Top Sales Techniques & Psychology

 

 

sales mindset

Mental Attitude To Selling

 

If you happen to be a sales person browsing the net for published material on the subject of the sales process, the choice is almost overwhelming. I suppose I shouldn't be saying this but from what I've witnessed sales experts can sometimes be guilty of trying to find their own angle and "spin" on something that seems overly complex but is actually in reality relatively simple. I have seen people enter the business of sales with little or no experience who start selling like they've been doing it all their life. Their colleagues who may well have been in the industry for considerably longer are often dumbstruck by this sudden success. Well the answer to this question is easy if you understand a little about the psychology of people. It's all about "Attitude!"

 

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The Seven Rules of Reciprocity

 

Any Sales person who knows their job understands the law of reciprocity in selling. It’s something that should be pretty instinctive if you want to get the best response from customers. However, if you know and practice this technique, the end result can be truly amazing. Here are my seven rules for reciprocity:

Rule 1 – People Want to Be Even.
People are generally hard wired to respond to human kindness (There will always be exceptions but let’s consider them as the absolute minority) and therefore they feel the need to return the favour. This can obviously be very useful in sales.

Rule 2 – It’s Not Necessarily About Material Value

Studies have been carried out in the past to see how people react to acts of kindness. The results were fascinating because they are not what you would expect. When people were given material objects they felt the need to respond.  The amazing thing is that they were willing to give things of greater value and frequently didn’t count the cost. This is valuable knowledge for people in the business of selling. I still however believe that this should not be abused, because it could eventually come back to bite if used unethically.

Rule 3- It’s Not an Exchange or You Will Fail
Another really important consideration when using the law of reciprocity is the fact that you can’t always expect a return like some kind of exchange. The customer or prospect will not react in the same way if there is any indication that you have done them a favour and that you expect one in return. This one may seem obvious but I have seen lots of examples, more stupid than you could even imagine.

 

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